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onRoot

Groceries delivery service

Redesign Web/Mobile & Rebranding

Introduction

onRoot offers essential grocery boxes that are packed every morning to help families reduce their trips to the store during the shelter-in-place period. To make it even easier, we're currently offering free delivery on all grocery box orders, which will arrive at your doorstep within just 2 days.
At onRoot, we are passionate about discovering and sharing iconic and innovative food. Our grocery boxes are fulfilled in Fremont, California by Weee! Inc., the largest ethnic online grocery store in North America.


Roles & Responsibilities

• UX Design: Competitive Analysis, User Interviews, Persona Mapping, Journey Mapping, Sketches, Wire Framing, Usability Testing, Interaction Design, and Prototyping.
• Visual Design: Banner Design, UI design, Building Design Guidelines & Design System, Responsive Design, and Interaction.


Project Context

• Dec 10, 2019 - Jan 24, 2020
• Contribution 100% personal work

Tools Used

• Figma
• Fremire
• Adobe Creative Suite